Casa Magia project hero image

Casa Magia

Reimagining scent through colors, innovative design, and user experience.

Role

Product Designer

Visual Designer

Team

Mabel Frias (Founder)

Scope

Feb 2025 - Ongoing

Tools

Adobe Photoshop

Figma

Cursor

ChatGPT

Google Gemini

Casa Magia, prev. Love Magia, is more than just a fragrance brand; it's a philosophy. Our scents are designed to evoke emotions, spark memories, and foster a deeper understanding of oneself and others.

Iteration

Design is defined by constant iteration. We renamed ourselves multiple times. I created countless mockups, exploring different directions and refining details with each round. Design is rarely a straight line. It's a journey of trial, feedback, and discovery. Working closely with Mabel, we experimented, discussed, and reimagined the brand’s visual identity until it truly reflected her vision. We are currently still rebranding, more updates on that soon!

Casa Magia Process 1 Casa Magia Process 2 Casa Magia Process 3 Casa Magia Process 4 Casa Magia Process 5 Casa Magia Process 6 Casa Magia Process 7 Casa Magia Process 8 Casa Magia Process 9