Restaurant reputation management platform designed to help restaurants monitor, respond to, and improve their online presence across multiple platforms.
Lead Designer
Design Intern (March - July 2025)
Marta Tanas (PM)
Edo Tanas (PM)
Tongfei Zhu (Designer)
Scaling Reviews Team (Dev)
May 2025 - Ongoing
Figma
Adobe Photoshop
Adobe After Effects
VS Code
Notion
Problem
Even great restaurants struggle to attract new customers if their online ratings don’t reflect their true quality. A 3-star rating makes potential guests, especially tourists, skip over them in favor of higher-rated competitors. In today’s hospitality industry, perception online outweighs real-world excellence.
Solution
Scaling Reviews helps restaurants and hotels transform their real-world quality into a strong online reputation. Through automated review tools and data-driven insights, they make it easy for businesses to boost ratings, enhance visibility, and ensure their digital presence matches the quality of their service.
The NFC tap products and mobile app are the core of the Scaling Reviews platform. They allow users to easily tap their payment card to leave a review, and to view and manage their reviews. I designed a wide range of products including:
Impact
Scaling Reviews is now used worldwide, primarily in Italy, Hawaii, and Hong Kong, with more than 100 restaurants on the service. Restaurants are using the combination of both the tap products and the mobile app to see real traction and growth on review platforms.
1
Users are able to leave feedback in seconds using the latest NFC technology. We created cheque tap cards, kiosk stands, and tabletop stickers to fit different scenarios in the restaurant.
2
Opens a channel for customers to privately share feedback with the owner before going online. Negative comments have an option to be shared directly to the manager instead of posted online to help the restaurant improve.
3
Filter, sort, and stay up to date with reviews, and set up AI responses for fast, high quality user engagement.
Branding and social media
I revamped our branding and social media presence to reflect our new look and feel. I unified an aesthetic, font family, and color palette, and curated + edited a set of posts that represent the Scaling Reviews brand.
Takeaways
Working as the solo designer at Scaling Reviews, I learned how to move quickly and make decisions with limited information. The fast-paced startup environment encouraged me to move fast, communicate clearly with devs and founders, and iterate rapidly based on user feedback. Starting off from an intern position, I was handling everything from user research to UI/UX design to prototyping, all the while balancing business needs and user experience. Most importantly, I learned the value of shipping early, learning from mistakes, and adapting quickly to change.
As I continued working alongside Marta and Edo, I began to realize just how much there is to consider in the design process. Design isn’t just about creating something that makes sense to me. It’s about making it understandable and usable for people with different backgrounds, experiences, and ways of thinking. Not everyone shares the same education or perspective, so I’ve learned to communicate ideas more clearly and design with empathy.
Now, as the lead designer continuing to collaborate with Marta and Edo to expand Scaling Reviews in Europe, Australia, and Asia, I approach each design challenge with a broader perspective. I strive to balance creativity with clarity, making sure every solution is understandable and effective for a diverse range of users. Check out our website and our Instagram!